Engaging

October 14, 2015

Celebrating International Print Day 14th October 2015

At emtoneprint… we have total enthusiasm for paper and print. Our work is all about branding your business and getting the attention of your customers. Print on paper achieves this better than any other medium and the points below will tell you why…

Tangibility – Print is a physical thing. Printed material can stay in the office or house for months or years, while internet marketing can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of legitimacy. A beautifully designed piece of print entices your customer in to your business, a marketing channel that is exclusively your space. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people wary of clicking. There is no imminent danger in printed marketing.

Branding – Print is excellent for solidifying your brand identity. Key messages, brand colours and carefully collated information are gathered and presented in one concise document, strengthening the brand and assuring the reader of the brand’s quality.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

Integration is Key – The best way to market your business is to utilise as many channels as possible to reach every corner of your target demographic; this should not exclude print. A well planned out marketing campaign which incorporates a mixture of approaches and deliverables both offline and online can appeal to your customers consciousness in a variety of creative ways.